25 October 2025

SPECIALIZED AI AND AUTOMATION

Harness the power of AI and automation to transform marketing and business operations. This short-term course introduces you to intelligent tools and techniques that streamline workflows, optimize campaigns, and enhance decision-making.

AI Fundamentals

Learn the core concepts of artificial intelligence and how they apply to marketing and business processes.

Introduction to AI technologies
Understanding AI workflows and applications
Machine learning basics for practical use
AI-driven decision-making

Automation Tools

Discover how automation can simplify repetitive tasks and improve efficiency. Gain hands-on experience with platforms that manage campaigns, workflows, and customer interactions.

Setting up automated workflows
Customer segmentation and triggers
Email and campaign automation
Monitoring and optimizing automated processes

Applied Insights

Learn to apply AI and automation to real-world scenarios. Improve performance, personalize experiences, and make data-driven decisions with confidence.

Campaign optimization using AI
Predictive analytics and trend forecasting
Enhancing customer engagement
Measuring and improving ROI

Practical Lab Sessions

Work on live projects and exercises that simulate real business environments. Gain hands-on experience using AI tools and automation platforms to solve practical problems.

Hands-on AI and automation exercises
Workflow testing and optimization
Collaborative projects and presentations

Course Outcome

By the end of this short-term course, you’ll be able to:

Apply AI concepts to business and marketing scenarios
Set up and manage automated workflows effectively
Analyze results and optimize performance using intelligent tools
Make smarter, data-driven decisions with AI assistance

Discover how AI-driven automation transforms marketing strategies, enabling smarter, faster campaigns and better customer engagement.

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