25 October 2025

MS IN MARKETING ANALYTICS

Enhance your marketing decisions through data. This course helps you move beyond intuition and use analytics to refine campaigns, improve performance, and understand audience behavior with confidence.

Marketing Data

Learn how to gather and interpret the right marketing data to strengthen your strategies. Explore tools and methods for measuring campaign effectiveness and online growth.

Collecting and managing data
Identifying key performance indicators (KPIs)
Setting website and social media benchmarks
Evaluating content performance

Analytics Tools

Understand how to track, analyze, and visualize performance using industry-standard tools. Learn how to monitor results and translate insights into action.

Setting up analytics dashboards
Using filters and reports
Tracking audience behavior
Measuring goals and outcomes

Applied Insights

Turn data into strategy. Learn how insights from analytics can shape stronger digital campaigns, improve targeting, and enhance engagement.

Campaign optimization
Performance forecasting
Personalization techniques
Measuring ROI

Practical Lab Sessions

Apply your learning in guided lab sessions designed to simulate real-world marketing scenarios. You’ll work with current tools and data to test, refine, and present your findings.

Hands-on exercises and projects
Real-time campaign analysis
Team collaboration and reporting

Course Outcome

By the end of this course, you’ll know how to:

Interpret data to guide marketing decisions
Track and measure campaign success
Present insights through clear, data-backed reporting
Strengthen strategies using evidence, not guesswork

Discover how AI-driven automation transforms marketing strategies, enabling smarter, faster campaigns and better customer engagement.

Menu

Social Media