25 October 2025

BUSINESS ANALYTICS AND AI

Learn to turn business data into actionable insights using analytics and artificial intelligence. This short-term course equips you with the skills to analyze trends, optimize processes, and make informed decisions that drive growth.

Business Analytics Fundamentals

Understand how data can guide strategic decisions and improve business performance.

Introduction to business analytics
Data collection and management
Key performance indicators (KPIs)
Data visualization and reporting

AI in Business

Explore how artificial intelligence enhances decision-making and efficiency across business operations.

AI concepts and applications in business
Predictive modeling and forecasting
Process automation and optimization
AI-driven insights for strategy

Applied Insights

Learn to apply analytics and AI to real-world scenarios to improve performance, reduce risks, and enhance customer experiences.

Trend analysis and predictive insights
Process and workflow optimization
Strategic decision-making using AI
Measuring business impact

Practical Lab Sessions

Gain hands-on experience working with data and AI tools through live projects that simulate real business environments.

Data analysis exercises
AI-driven decision-making simulations
Collaborative projects and presentations

Course Outcome

By the end of this short-term course, you’ll be able to:

Analyze business data to guide decisions
Apply AI tools to improve efficiency and outcomes
Generate actionable insights from complex datasets
Make data-driven decisions that enhance growth and performance

Discover how AI-driven automation transforms marketing strategies, enabling smarter, faster campaigns and better customer engagement.

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